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Islamic teachings and environmental corporate social responsibility in Bangladesh: a mixed-methods research approach

Ayesha Akter Sumi (Department of World Religions and Culture, University of Dhaka, Dhaka, Bangladesh)
Saif Ahmed (Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia)
Syed Shah Alam (Department of Marketing, Collage of Business Administration, Prince Sultan University, Riyadh, Saudi Arabia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 25 January 2024

Issue publication date: 7 March 2024

181

Abstract

Purpose

This study aims to examine the impact of Islamic teachings on environmental corporate social responsibility (CSR) practices in Bangladesh, a country where Islamic principles are profoundly influential.

Design/methodology/approach

Using a mixed-methods research approach (quantitative study with close-ended questionnaire and qualitative study with semistructure interview), this study aims to explore the role of individual characteristics and organizational contexts in environmental CSR practices. The study uses a robust analytical framework encompassing variance inflation factor, orthogonal loading, Cronbach’s alpha, composite reliability and average variance extracted to assess the reliability and validity of these metrics.

Findings

Thematic analysis reveals the motivations, attitudes and challenges experienced by organizational leaders in aligning Islamic ethics with environmental stewardship, whereas the quantitative results provide empirical support for the relationship between various organizational practices (denoted as M#1 to M#8) and environmental CSR.

Originality/value

The findings of this study illuminate the potential benefits of tailoring CSR policies to fit within specific religious and cultural frameworks, offering both theoretical contributions and practical insights.

Keywords

Acknowledgements

The authors would like to thank Prince Sultan University for their support.

Citation

Sumi, A.A., Ahmed, S. and Alam, S.S. (2024), "Islamic teachings and environmental corporate social responsibility in Bangladesh: a mixed-methods research approach", Journal of Islamic Marketing, Vol. 15 No. 4, pp. 1155-1182. https://doi.org/10.1108/JIMA-09-2023-0271

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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