GPT revolution and digital entrepreneurial intentions

Abstract

Purpose

Generative pretrained transformers (GPTs), soaring to one million users at lightning speed, outpaced social media giants (15 times faster) (Buchholz, 2023). Despite this, scant research explored GPT’s impact on the digital entrepreneurial intentions (EIs) of students and tech-savvy generations. This study aims to pioneer a fusion of the technology acceptance model (TAM) and the theory of planned behavior (TPB), bridging the gap in research.

Design/methodology/approach

In this bold quantitative quest, business administration students became fearless participants, engaging in a survey of profound significance. Guided by the mighty powers of G*Power and Stata’s structural equation modeling builder, the intricate relationships within a robust sample of (n = 400) were unraveled.

Findings

The mediating power of GPT usefulness and GPT ease of use part of the TAM emerges, paving the way for a future brimming with digital entrepreneurship (DE) boundless possibilities. Predictably, the study found that TPB constructs also affect the EI of students.

Originality/value

This groundbreaking study brings together the powerful combination of TAM and TPB, while pioneering the exploration of GPT models’ mediating role. Its findings offer invaluable contributions to the field of DE and policymakers.

Citation

Abaddi, S. (2024), "GPT revolution and digital entrepreneurial intentions", Journal of Entrepreneurship in Emerging Economies, Vol. 16 No. 6, pp. 1903-1930. https://doi.org/10.1108/JEEE-07-2023-0260