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Breaking barriers: unveiling motivations, challenges and policy recommendations for women’s entrepreneurship in Vietnam

Ioannis Christodoulou (University of Westminster, London, UK)
Moustafa Haj Youssef (Liverpool John Moores University, Liverpool, UK)
Jahangir Wasim (Heriot-Watt University, Edinburgh, UK)
Tam Thi Thanh Phan (University of the West of Scotland, Paisley, UK)
Robert Reinhardt (Sustainable Business Consultancy & Research, Bonn, Germany)
Bao Ngoc Nguyen (Thuongmai University, Hanoi, Viet Nam)

Journal of Asia Business Studies

ISSN: 1558-7894

Article publication date: 28 August 2024

Issue publication date: 11 November 2024

129

Abstract

Purpose

This study aims to explore the impact of social, financial and institutional factors on women’s entrepreneurship in Vietnam, emphasizing motivation’s role in addressing challenges. Women’s entrepreneurship holds economic significance, driving local economies and creating opportunities. Government efforts to support women entrepreneurs have increased, but research on this in developing economies, especially in Vietnam, is limited.

Design/methodology/approach

The paper investigates women’s entrepreneurship in Vietnam, examining social, financial and institutional influences and emphasizing motivation in overcoming challenges. Using a qualitative approach, it conducts in-depth interviews with 28 female entrepreneurs, analyzing data thematically. Methodologically, the study uses purposive sampling, triangulation and member checking to enhance credibility.

Findings

Findings reveal key motivations like financial incentives, self-achievement and social impact. These motivations empower women to overcome financial constraints, skill gaps, limited support and societal perceptions. This research guides women entrepreneurs to enhance success through learning, persistence, skill development and self-awareness.

Originality/value

This paper presents a novel exploration into women’s entrepreneurship in Vietnam, offering original insights into the interplay of social, financial and institutional factors, with a spotlight on motivational drivers. It provides unique perspectives on their motivations, challenges and support mechanisms. The study’s contribution lies in its comprehensive understanding of women’s entrepreneurship dynamics in a developing economy like Vietnam, offering valuable insights for policymakers, practitioners and academics alike. Its originality lies in its holistic approach and nuanced examination, enriching the discourse on women’s entrepreneurship in emerging

Keywords

Citation

Christodoulou, I., Haj Youssef, M., Wasim, J., Phan, T.T.T., Reinhardt, R. and Nguyen, B.N. (2024), "Breaking barriers: unveiling motivations, challenges and policy recommendations for women’s entrepreneurship in Vietnam", Journal of Asia Business Studies, Vol. 18 No. 6, pp. 1541-1566. https://doi.org/10.1108/JABS-03-2024-0127

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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