Keywords
Citation
(2009), "Outstanding paper award", Industrial Management & Data Systems, Vol. 109 No. 1. https://doi.org/10.1108/imds.2009.029109aaa.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited
Outstanding paper award
Article Type: Awards for Excellence From: Industrial Management & Data Systems, Volume 109, Issue 1
"RFID-based ubiquitous commerce and consumer trust"
Sang M. Lee, Sang-Hyun Park and , Seong No YoonCollege of Business Administration, University of Nebraska-Lincoln, Lincoln, Nebraska, USASeung-Jun YeonElectronics and Telecommunications Research Institute, Daejon, South Korea
Purpose - This paper aims to investigate processes of how RFID-enabled systems affect consumers’ trust and acceptance of u-commerce, emphasizing a feedback loop where consumers’ post-transaction trust affects their initial trust.Design/methodology/approach – A simulation model using system dynamics (SD) is developed to show the importance of trust issues involving RFID technology, decomposing complex processes of trust building in u-commerce into a set of feedback loops with a causal-loop diagram.Findings – The results of simulation runs indicate that well-established policies, especially for current privacy issues, should be in place to increase consumers’ acceptance of u-commerce.Originality/value – The research provides insights into the development of RFID-based consumers’ trust in u-commerce, and policies to increase consumers’ trust in u-commerce. The research model was developed and verified using SD.
Keywords: Commercial services, Radio systems, System monitoring, Trust
www.emeraldinsight.com/10.1108/02635570710750381
This articles originally appeared in Volume 107 Number 5, 2007, pp. 605-17 of Industrial Management & Data Systems, Editor: Binshan Lin.
Highly commended
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Controversies of technology convergence within the European Union, Egon Zizmond and Matjaz Novak, Vol. 107 No. 5, 2007.
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Cross-generational knowledge flows in edge organizations, Jay Liebowitz, Nirmala Ayyavoo, Hang Nguyen, Deborah Carran and James Simien, Vol. 107 No. 8, 2007.
Outstanding reviewer
For the second year running, Emerald has decided to name and reward the outstanding reviewers who contribute to the success of the journals. The editor has selected:
Kongkiti Phusavat, Kasetsart University, Bangkok, Thailand.