Citation
(2006), "News from the net", International Journal of Sustainability in Higher Education, Vol. 7 No. 2. https://doi.org/10.1108/ijshe.2006.24907bag.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited
News from the net
The UN Environment Programme (UNEP) is pleased to introduce the new publication Talk the Walk – Advancing Sustainable Lifestyles through Marketing & Communications that will be useful in highlighting corporate endeavours to promote sustainability issues.
Talk the Walk has been produced by UNEP, the Global Compact Office and Utopies (a French consultancy firm specialized in sustainable development strategies). Talk the Walk aims to provide some elements of response to questions frequently raised by the business community, including:
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Can corporate marketing foster sustainable consumption?
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Is there a strong business case?
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What are the key factors for successful marketing strategies and communication campaigns in that field?
Highlights from the text include:
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A summary of the existing research and statistics on consumers' attitudes towards sustainable products.
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An analysis of various marketing strategies and campaigns from pioneers companies and mainstream groups in industries like clothing, cosmetics, food retail, automotive, etc.
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Key tips to communicate effectively and a practical toolbox for practitioners.
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Resources: online interactive index of publications and TV/print ads for further reference.
The full interactive report can be downloaded from www.talkthewalk.net, where users will also access further references such as TV/print ads related to the case studies as well as a number of downloadable publications related to the issue.