Saving behaviour determinants of Malaysia’s generation Y: an application of the integrated behavioural model

Abstract

Purpose

Using the integrated behavioural model (IBM) as a theoretical framework, this study aims to identify the determinants of saving behaviour among Malaysia's income-earning Generation Y (Gen Y) born in the years 1980–1995.

Design/methodology/approach

The study was conducted using a questionnaire survey targeting Gen Y respondents 500 sets of responses were obtained via convenience sampling method.

Findings

Analysis conducted using partial least squares structural equation modelling (PLS-SEM) revealed that there were positive relationships among instrumental attitude, injunctive norm, perceived control, self-efficacy and intention to save. Secondly, intention to save, financial literacy and time preference were found to positively influence saving behaviour.

Practical implications

Policymakers may find this study useful as the results reveal saving behaviour determinants of Gen Ys in Malaysia, and policies could then be formulated to improve Gen Y's saving behaviour.

Originality/value

This study contributes to the literature by applying the IBM to a study on saving behaviour.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-05-2023-0340

Citation

Lopez, I., Mahdzan, N.S. and Rahman, M. (2024), "Saving behaviour determinants of Malaysia’s generation Y: an application of the integrated behavioural model", International Journal of Social Economics, Vol. 51 No. 7, pp. 915-931. https://doi.org/10.1108/IJSE-05-2023-0340