Citation
(2005), "Soft targets", International Journal of Productivity and Performance Management, Vol. 54 No. 1. https://doi.org/10.1108/ijppm.2005.07954aaa.002
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited
Soft targets
An organisation with which I deal regularly is going through something of a crisis as its traditional markets are eroded and it has problems developing new markets quickly enough. It needs to transform itself. So, what does it do? Well, it recently slashed its training budget. Now, I am sure it has to rein in some costs but to cut back on staff training and development during a time of major change is a recipe for disaster. Soft targets make for easy decisions but this organisation needs to look harder for its salvation.