Strategies for the New Health-care Marketplace: Managing the Convergence of Consumerism and Technology

Citation

(2002), "Strategies for the New Health-care Marketplace: Managing the Convergence of Consumerism and Technology", International Journal of Health Care Quality Assurance, Vol. 15 No. 2. https://doi.org/10.1108/ijhcqa.2002.06215bae.005

Strategies for the New Health-care Marketplace: Managing the Convergence of Consumerism and Technology

Strategies for the New Health-care Marketplace: Managing the Convergence of Consumerism and Technology

Coddington, D.C., Moore, K.D. and Fischer, E.A.2001Jossey-BassISBN 0 787 95593 0Keywords: Consumers in marketplace, Future of health care, Health-care organisations

Strategies for the New Health-care Marketplace examines the factors changing today's health-care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology. It gives strategic guidance on better serving patients of the US health-care system, as it strives to be more responsive and efficient. It identifies and assesses the key strategies a wide variety of health-care organisations should consider, as they attempt to position themselves for the future. The authors detail the four most likely scenarios to emerge in health care's near future and guide health-care leaders in planning for the changes to come. They examine the increasing demand for health-care services and the changes in the way health decisions are made, discuss what consumers want out of their health-care system, identifying nine value-added characteristics patients now demand. They show how health-care organisations can better meet the needs of the new consumer-driven marketplace, and discuss management and governance issues that will become increasingly important for health-care organisations, as they prepare for the new health-care marketplace.