Citation
(2012), "Tool firm transforms hotel into branded arena", Industrial and Commercial Training, Vol. 44 No. 3. https://doi.org/10.1108/ict.2012.03744caa.010
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
Tool firm transforms hotel into branded arena
Article Type: Notes and news From: Industrial and Commercial Training, Volume 44, Issue 3
A provider of tools and accessories to the motor trade turned a country hotel into a branded arena for its conference of 200 business delegates and tool-fair guests.
Mac Tools, with more than 120 franchisees and a head-office team, staged the event at hotel and training venue Whittlebury Hall, Towcester, Northamptonshire.
The main objectives of the national event were to:
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train franchisees on new products and activities;
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award top performers from the previous trading year; and
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sell new products and promotions.
Mac Tools has a product line of more than 42,000 items, and uses the direct-sales approach with a mobile sales force of distributors.