Exploring Generation Z’s expectations at future work: the impact of digital technology on job searching

Abstract

Purpose

The purpose of this study is to explore the perspectives of Generation Z college students regarding the job selection process, as well as the impact of digital technology on their career choices and job search endeavors.

Design/methodology/approach

Using the grounded theory methodology, the study used in-depth interviews with 15 participants to investigate the research inquiries.

Findings

The study identified six emerging themes related to the career aspirations of Generation Z students. The authors generated a job selection process model of Generation Z based on participants’ accounts of their recent job search experience. The model portrays the decision-making process performed by Generation Z job seekers while determining their career path.

Research limitations/implications

To enhance comprehension of the job selection process among Generation Z individuals, future studies should incorporate a broader range of participants encompassing diverse cultural, social and economic backgrounds. Scholars have the potential to examine the relationships between Generation Z job seekers’ job selection, job performance and job satisfaction through a quantitative approach.

Practical implications

The six themes pertaining to optimal jobs for Generation Z can assist HR professionals in enhancing their understanding of the emerging pool of young and talented individuals. The utilization of the four-stage job selection process model may serve as a valuable tool for college career service professionals in the enhancement of tailored training programs.

Originality/value

This empirical study examines Generation Z job seekers’ attitudes toward their future profession, their perceptions of ideal occupations and the influence of technology on their search, preparation and selection processes for future careers.

Citation

Ma, K. and Fang, B. (2024), "Exploring Generation Z’s expectations at future work: the impact of digital technology on job searching", European Journal of Training and Development, Vol. 48 No. 9, pp. 933-953. https://doi.org/10.1108/EJTD-05-2023-0076