DEFINITIONAL ISSUES
184
Abstract
There are numerous issues and problems in developing a meaningful definition of the marketing channel. The literature has not reached an agreement on the exact meaning or definition of “channels”.
Citation
(1976), "DEFINITIONAL ISSUES", European Journal of Marketing, Vol. 10 No. 2, pp. 90-95. https://doi.org/10.1108/eb060795
Publisher
:MCB UP Ltd
Copyright © 1976, MCB UP Limited