CHALLENGES IN INTERNATIONAL RETAILING: COMPARISON OF POLICY PREFERENCES OF FUTURE BUSINESS PERSONNEL

Abstract

Cross‐cultural variations in the international ethical environment has the potential to hamper the international activities of the unwary international retailer. This study investigated differences in preferences for policies addressing potentially ethically troublesome retail sales situations among future business personnel from two differing cultures. The results suggest the existence of cultural differences in such preferences. Implications are discussed.

Citation

Burns, D.J. and Brady, J. (1993), "CHALLENGES IN INTERNATIONAL RETAILING: COMPARISON OF POLICY PREFERENCES OF FUTURE BUSINESS PERSONNEL", International Journal of Commerce and Management, Vol. 3 No. 1/2, pp. 89-105. https://doi.org/10.1108/eb060318