What Happens After Restructuring?
Abstract
In 1989, the Salt River Project (SRP), a utility that serves customers in and around the Phoenix, Arizona area, made significant changes in its organizational structure. The company started the process of revising its corporate culture to reflect changes in the business and marketing environment of the utility industry.
Citation
Ulm, D. and Hickel, J.K. (1990), "What Happens After Restructuring?", Journal of Business Strategy, Vol. 11 No. 4, pp. 37-41. https://doi.org/10.1108/eb060073
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited