Internationale dienstleistungskompetenzen der europäischen hotellerie
Abstract
European hotels, which tend to be individual businesses, have a hard time resisting the continued globalization pressure. In order to survive the fierce international competition, Europe's hotel business needs to offer their potential customers an added value that they do not receive from hotel chains. The author shows how European hotels can prevail by developing international service competencies.
Citation
Frehse, J. (2003), "Internationale dienstleistungskompetenzen der europäischen hotellerie", Tourism Review, Vol. 58 No. 1, pp. 6-15. https://doi.org/10.1108/eb058397
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited