Lage und zukunftsperspektiven der Schweizerischen hotellerie
Thomas Bieger
(ITV — HSG Institut für Tourismus und Verkehrswirtschaft Varnbühlstrasse 19 CH — 9000 St Gallen (Schweiz))
Marcus Frey
(St. Gallen (Schweiz ITV — HSG Institut für Tourismus und Verkehrswirtschaft Varnbühlstrasse 19 CH — 9000 St Gallen (Schweiz))
119
Abstract
Reflecting on new demand trends, such as “more quality, less money” and “event” oriented products, the author comes to the conclusion that the Swiss hotel sector needs to rethink its strategy and to “reenineer” its services, procedures and performances. He proposes a model that takes customer benefits and the related chain of tourism services as its starting point.
Keywords
Citation
Bieger, T. and Frey, M. (1998), "Lage und zukunftsperspektiven der Schweizerischen hotellerie", The Tourist Review, Vol. 53 No. 1, pp. 23-36. https://doi.org/10.1108/eb058265
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited