The tourists' cognitive decision making model
Joseph S. Chen
(Assistant Professor Department of Hospitality and Tourism Management Virginia Polytechnic Institute and State University USA)
2042
Abstract
A framework pertaining to the decision‐making process, called the Tourists' Cognitive Decision Making (TCDM) model, is presented for the purpose of identifying and understanding the cognitive process of trip decision making. Unlike traditional decision‐making models, the TCDM model incorporates latent influence, along with problem formulation, information search, evaluation and implementation into its framework.
Citation
Chen, J.S. (1998), "The tourists' cognitive decision making model", The Tourist Review, Vol. 53 No. 1, pp. 4-9. https://doi.org/10.1108/eb058263
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited