Tourism demand segmentation and consumption behaviour: An economic analysis

Abstract

The purpose of this article is to describe the characteristics and the consumption behaviour of tourists coming from different countries and choosing different holiday typologies (cultural, seaside, mountains, etc.), by evaluating their expenditure in terms of consumption functions and productive sectors. The analysis — which uses the results of the survey on tourist expenditure carried out in the Veneto region, with particular reference to international tourism, from May 1994 to April 1995 —, can be suitably extended over the local scale. A multisectoral‐biregional input output model (VERDITOUR) has been implemented to measure the economic role of each segment and the plot of interactions going from tourist expenditure habits to the tourism industry.

Citation

Manente, M., Minghetti, V. and Costa, P. (1996), "Tourism demand segmentation and consumption behaviour: An economic analysis", The Tourist Review, Vol. 51 No. 3, pp. 53-62. https://doi.org/10.1108/eb058230