The problem of finding a market for an agency's travel tour and the distribution channels of an agency's operation

Abstract

When we say that a tourist agency is an indispensable participant on a tourist market, we have just stated a fact accepted by both tourist theory and practice. Yet, there are, relatively speaking, few researches and analyses of tourist agencies work, still less such that would try to scientifically deal with the problems of a tourist agency's operation. With this lack of tourist technical literature in the field of the agency's role in tourism, the absence of theoreticians and those who work in practice can easily be noticed especially in area of sales on a tourist market. It is difficult to answer the question why it is so, nor can we enter into such discussions now. The aim of this contribution is to point out the importance of a process of the agency's work and give arguments for it.

Citation

Vukonic, B. (1982), "The problem of finding a market for an agency's travel tour and the distribution channels of an agency's operation", The Tourist Review, Vol. 37 No. 3, pp. 10-14. https://doi.org/10.1108/eb057859