Agricultural marketing and distribution arrangements with respect to the Resort Hotel in the Caribbean

Abstract

This paper focuses upon three basic economic components that through their inherent (economic) behaviour bring about different types of physical marketing distribution arrangements. The producer, the product and the purchaser (consumer) constitute the components, and the marketing arrangements, in the form of different kinds of logistics (transport network and other facilities), are the mechanism that transfers the product from surplus (producing) areas to deficit (demand) areas.

Citation

Lundgren, J. (1971), "Agricultural marketing and distribution arrangements with respect to the Resort Hotel in the Caribbean", The Tourist Review, Vol. 26 No. 3, pp. 86-93. https://doi.org/10.1108/eb057650