Defining the tourist product — and its importance in tourism marketing

Abstract

Who are those principally engaged in marketing any commodity? They are the specialists in market research, in publicity, in public relations, in sales and in physical distribution and they have this in common: that they communicate with the consumer. Their role is two‐fold, before and after production.

Citation

Jeffries, D.J. (1971), "Defining the tourist product — and its importance in tourism marketing", The Tourist Review, Vol. 26 No. 1, pp. 2-5. https://doi.org/10.1108/eb057631