MARKET ANALYSIS — THE HOLISTIC APPROACH TO MARKETING

Abstract

Market analysis has established its usefulness in many businesses and represents a major advance in marketing methodology. Computer power generates an information system of enormous importance to the marketer. Market analysis unifies and integrates marketing activity in a way that has previously proved elusive.

Citation

Whitehead, J. (1988), "MARKET ANALYSIS — THE HOLISTIC APPROACH TO MARKETING", Industrial Management & Data Systems, Vol. 88 No. 5/6, pp. 18-20. https://doi.org/10.1108/eb057511