The Evolution of the Concept — Marketing: An Application of Systems Thinking

Abstract

Over the past 5/10 years there has been a strong evaluation of the contribution marketing can make to modern day society. At times this process has amounted to rejection of the marketing concept, such evaluations coming from both within and without the ranks of marketeers. The objectives of this article are threefold:

Citation

Cook, D. (1981), "The Evolution of the Concept — Marketing: An Application of Systems Thinking", Industrial Management & Data Systems, Vol. 81 No. 7/8, pp. 17-22. https://doi.org/10.1108/eb057200