Microelectronics and Marketing

Abstract

The first paper ever published on microprocessors described the device as the “re‐configurable” circuit. This conveys the simplest, but most important feature of the microprocessor, namely that by changing the software a device can be tailored to fit a wide range of applications — from a simple light switch control to the central processing unit of a computer. This versatility of microelectronic devices, combined with their falling price, decreasing size and exponentially increasing power makes inevitable their widespread application. Indeed, it can be predicted with reasonable confidence that by the end of the century the pervasiveness of the “silicon chip” will be the defining characteristic of an advanced society.

Citation

Mann, J. and Thornton, P. (1981), "Microelectronics and Marketing", Industrial Management & Data Systems, Vol. 81 No. 7/8, pp. 2-12. https://doi.org/10.1108/eb057198