INDUSTRY COURTS

Abstract

Business sponsorship is moving from sport to the arts, as companies recognise that there are equal publicity benefits at less cost. Dave Grayston looks at the growth of this patronage and talks to one enthusiastic supporter — Arts Minister, Hugh Jenkins.

Citation

(1976), "INDUSTRY COURTS", Industrial Management, Vol. 76 No. 4, pp. 8-10. https://doi.org/10.1108/eb056618