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Do contests boost sales?

Industrial Management

ISSN: 0007-6929

Article publication date: 1 February 1974

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Abstract

ABOUT 2,000,000 people in Britain enter a consumer competition every month. Another 2.000,000 are reckoned to take part at least once a year.

Citation

Phillips, C. (1974), "Do contests boost sales?", Industrial Management, Vol. 74 No. 2, pp. 24-25. https://doi.org/10.1108/eb056391

Publisher

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MCB UP Ltd

Copyright © 1974, MCB UP Limited

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