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THE WINNING WAYS OF WEETABIX

Industrial Management

ISSN: 0007-6929

Article publication date: 1 February 1974

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233

Abstract

Seven million Weetabix biscuits are produced every day. The company is private and all‐British and the product is number two in the cereals charts.

Citation

PHILLIPS, C. (1974), "THE WINNING WAYS OF WEETABIX", Industrial Management, Vol. 74 No. 2, pp. 20-22. https://doi.org/10.1108/eb056390

Publisher

:

MCB UP Ltd

Copyright © 1974, MCB UP Limited

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