CONCORDE SALES PITCH IS IN THE CAN

Abstract

Trying to persuade the world's airlines to buy Concorde is a task for which BAC sought the guidance of Weybridge‐based consultants, Marketing and Manpower International. MMI believes that sales approach, whether the product is an aircraft or a can of beans, is basically the same‐telling the customer what he can get out of it rather than what the maker put into it. Chris Phillips reports.

Citation

(1972), "CONCORDE SALES PITCH IS IN THE CAN", Industrial Management, Vol. 72 No. 10, pp. 60-60. https://doi.org/10.1108/eb056246