The end of stategy

Abstract

In a 1996 Harvard Business Review article, Michael Porter wrote that “developing a strategy in a newly emerging industry or in a business undergoing revolutionary technological change is a daunting proposition.” But Porter went on to say that he doubts there are really many industries that have or will soon enter “a new era of competition” in which digital technology suspends all of the old rules.

Citation

(1998), "The end of stategy", Strategy & Leadership, Vol. 26 No. 5, pp. 5-9. https://doi.org/10.1108/eb054618