Communication: A key factor in strategy implementation
Abstract
How does a major academic medical center interpret for its employees the organization's evolving position on managed care? How can top‐down and bottom‐up communication be combined to encourage open discussion of key issues? How does the communication process affect strategy implementation ?
Citation
Miniace, J.N. and Falter, E. (1996), "Communication: A key factor in strategy implementation", Planning Review, Vol. 24 No. 1, pp. 26-30. https://doi.org/10.1108/eb054540
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited