Managers of transformation

Abstract

This second “Conference Report” in our three‐part coverage of The Strategic Management Society's annual meeting presents case studies by CEOs and other agents of change involved in transforming large enterprises. Featuring—Bob Bauman, on the newly merged SmithKline Beechham; Sir Colin Marshall, on reforming the culture at British Airways; and Henry Mintzberg on “adhocracies.”

Citation

Reimann, B.C. (1993), "Managers of transformation", Planning Review, Vol. 21 No. 3, pp. 42-46. https://doi.org/10.1108/eb054419