Quality comes first when hatching power brands

Abstract

Power brands like Perdue Farm's Oven Staffer chickens and Gillette's Sensor razor achieve superior profitability by convincing customers that they offer superior quality says a noted analyst of the data linking strategy and performance. His conclusions are based on a review of 25 years of confidential data from major U.S. corporations. His insights have important implications for corporate strategy and should provoke a review of business operations in many firms.

Citation

Gale, B.T. (1992), "Quality comes first when hatching power brands", Planning Review, Vol. 20 No. 4, pp. 4-48. https://doi.org/10.1108/eb054361