Battelle's scenario analysis of a European high‐tech market
Abstract
In 1988 Battelle was asked to work with a U.S.‐based information technology (IT) company to apply the BASICS scenario method to a forecast of its changing European market.
Citation
Millet, S.M. (1992), "Battelle's scenario analysis of a European high‐tech market", Planning Review, Vol. 20 No. 2, pp. 20-23. https://doi.org/10.1108/eb054351
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited