Using alliances to build market power

Abstract

Forming valuable alliances with suppliers, distributors, and competitors requires some daring counterintuitive tactics. The next bold step is to set up cooperative networks‐vertical integration systems, technology links, development cooperatives, and stakeholder alliances.

Citation

Lewis, J.D. (1990), "Using alliances to build market power", Planning Review, Vol. 18 No. 5, pp. 4-48. https://doi.org/10.1108/eb054297