Pricing and differentiation strategies
Abstract
Differentiated pricing for every customer is a nifty strategy, but will it fly? Airlines divide the business folks from the tourists (the criteria being a reservation with a weekend day stay), and then price each seat accordingly.
Citation
Stern, A.A. (1989), "Pricing and differentiation strategies", Planning Review, Vol. 17 No. 5, pp. 30-34. https://doi.org/10.1108/eb054271
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited