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The nuts and bolts of formulating differentiation strategy

Gary A. Getz, Frederick D. Sturdivant

Planning Review

ISSN: 0094-064X

Article publication date: 1 May 1989

1049

Abstract

All the functions of a company must support a differentiation strategy or it will be doomed to failure. This step‐by‐step, team‐oriented approach to differentiation development also defines the planner's role in the multifunctional process.

Citation

Getz, G.A. and Sturdivant, F.D. (1989), "The nuts and bolts of formulating differentiation strategy", Planning Review, Vol. 17 No. 5, pp. 4-9. https://doi.org/10.1108/eb054266

Publisher

:

MCB UP Ltd

Copyright © 1989, MCB UP Limited

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