Inventive packaging corporation

Abstract

Emerson said, “Build dream castles in the air, but put rock solid foundations under them.” This company's management was so deluded by the mirage of limitless potential that they forgot their competitors could put them out of business in short order.

Citation

Busby, W.T. (1989), "Inventive packaging corporation", Planning Review, Vol. 17 No. 3, pp. 32-39. https://doi.org/10.1108/eb054258