How to avoid the technical traps in product development

Abstract

Every company engaged in the development of new products can expect some failures. Since each successive stage of development increases in cost by roughly ten times, the cost of failure can be greatly reduced if fatal flaws are recognized early, and doomed projects are aborted before they waste a firm's resources. By subjecting a developing product to a periodic review of its status, management can assess whether or not it is worth continued funding. The technological aspects of the potential product must be scrutinized carefully for, while products fail to be commercial for many reasons, technical flaws invariably lead to dead ends.

Citation

Frumerman, R. (1988), "How to avoid the technical traps in product development", Planning Review, Vol. 16 No. 6, pp. 20-26. https://doi.org/10.1108/eb054239