Practical competitor intelligence
Barbie E. Keiser
(President of her own information resources consulting firm, Barbie E. Keiser, Inc., in New York City)
478
Abstract
Many companies do their competitor analysis and intelligence work piece‐meal and ad hoc. Worse, this critical data is often gathered by untrained managers who have not been told what framework should be used to organize their analysis. Little wonder then that one hears so many complaints about duplication of effort, wasted time and resources, and frustration from those who perform these activities.
Citation
Keiser, B.E. (1987), "Practical competitor intelligence", Planning Review, Vol. 15 No. 5, pp. 14-45. https://doi.org/10.1108/eb054200
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited