Putting a new face on Avon

Abstract

“Planning a Turnaround at Avon” was the case study in the January issue of Planning Review. John Thackray's article analyzed Avon's new plan for Beauty Products, its largest division, accounting for three‐quarters of its sales. This follow‐up is based on the presentation by Hicks B. Waldron, chairman and chief executive officer of Avon Products, Inc., of the corporate plan to security analysts in New York on March 20. The analysts' reactions to the plan, excerpted from their reports to clients, are inter‐spersed throughout Waldron's report.

Citation

Waldron, H. (1985), "Putting a new face on Avon", Planning Review, Vol. 13 No. 4, pp. 18-23. https://doi.org/10.1108/eb054107