Kodak's “Global factory”

Abstract

One of Kodak's primary objectives is the effective management of our resources in today's global marketplace. Developing worldwide strategies and markets is vitally important to Kodak both in terms of current sales and the potential for future growth. About 40 percent of Kodak sales are made to customers outside the United States.

Citation

Murphy, C.J. (1985), "Kodak's “Global factory”", Planning Review, Vol. 13 No. 3, pp. 32-34. https://doi.org/10.1108/eb054103