Long‐range planning of corporate research and development

Abstract

Corporate research and development should be an integral part of a company's strategy to innovate and to maintain technical and scientific support for its business activities. In most companies, corporate R&D is under pressure to develop longer range plans of higher quality and usefulness for their programs and projects. Although our study did not find much opposition to the concept of long‐range planning of corporate R&D, we did find subtle resistance to the concept of planning for “basic” or “exploratory” research (a small percentage of the total R&D budget).

Citation

Geisler, E. and Rubenstein, A.H. (1985), "Long‐range planning of corporate research and development", Planning Review, Vol. 13 No. 2, pp. 39-41. https://doi.org/10.1108/eb054098