Evaluating your foreign business: Finally, some facts

Abstract

There is little doubt that a set of common factors exists to help explain American business performance. But what about foreign business? Everyone knows that European consumers differ from Americans, and that the unions in the United Kingdom are different from those in South America. Does this mean that the importance of market share or quality in explaining profitability is different from one market to the next?

Citation

Cvar, M.R. (1982), "Evaluating your foreign business: Finally, some facts", Planning Review, Vol. 10 No. 6, pp. 8-43. https://doi.org/10.1108/eb054004