Analyzing changes in the external business environment

Abstract

It has become fashionable nowadays for economists, planners, forecasters and corporate executives to warn their organizations that they must place their decisions within the context of the total environment. Many managers ask, “What is the external business environment?”, “How does one go about analyzing it?” This article addresses both of these questions.

Citation

Kefalas, A.G. (1981), "Analyzing changes in the external business environment", Planning Review, Vol. 9 No. 4, pp. 26-46. https://doi.org/10.1108/eb053956