Developing a harvesting strategy for mature products

Abstract

Strategic market planning for the multi‐product, multimarket firm is a particularly complex problem. The company may have many different products serving similar numbers of markets with widely different potentials. Some of the products may be in a strong position relative to competitors while others may be in a weak position. Each product will have its own strategy.

Citation

Barnes, J.H. (1981), "Developing a harvesting strategy for mature products", Planning Review, Vol. 9 No. 1, pp. 32-37. https://doi.org/10.1108/eb053939