Editorial

Abstract

Is Samuel Johnson finally out of date? To be “sometimes cheated” has not been a popular goal of corporate planners who are in the business of helping their companies avoid the threat of being cheated out of the continued market success of a product or service.

Citation

McKean, D.A. (1981), "Editorial", Planning Review, Vol. 9 No. 1, pp. 3-3. https://doi.org/10.1108/eb053932