Planning for profit

Abstract

One hundred and ninety of the world's largest and most diversified companies have added a new capability to their arsenal of planning tools. They have tapped into a new and unique collection of strategic experiences of product‐line businesses now maintained by The Strategic Planning Institute (SPI). Member companies use information derived from this data base as one additional input to:

Citation

Gale, B.T. (1978), "Planning for profit", Planning Review, Vol. 6 No. 1, pp. 4-32. https://doi.org/10.1108/eb053824