Convincing management to think future
Abstract
There is almost unanimous agreement among futurists that without strong support from the top of the organization, a futures group cannot survive. But it is difficult to enlist top management's support for futurism: tunnel vision and shortsightedness (the antitheses of futurist thinking), carefully managed and nurtured, have, in the past, been forces propelling executives to the top.
Citation
Mendell, J.S. (1977), "Convincing management to think future", Planning Review, Vol. 5 No. 3, pp. 30-32. https://doi.org/10.1108/eb053806
Publisher
:MCB UP Ltd
Copyright © 1977, MCB UP Limited