Winning strategies

Abstract

Strategy is how to win. Strategy is the course of action, the use of resources, the timing, the structure that tends to lead to success in any competitive situation. Winning in business is important, as important as life or death. Death in business is losing customers, losing market position, losing profits and return on equity, skipped dividends, even bankruptcy.

Citation

Salveson, M.E. (1977), "Winning strategies", Planning Review, Vol. 5 No. 3, pp. 19-29. https://doi.org/10.1108/eb053801