Tracking venture strategy

Abstract

In some companies planners review proposed decisions as well as administering long‐ and short‐range strategy formulations. A case in point is the following example, in which a diversified, multidivision corporation allows planners direct influence on senior management decisions. Here the planning function acts as an internal consulting group. One project in which planners become involved is a proposed manufacturing and marketing expansion by one of the company's consumer products divisions.

Citation

Ellis, D.J. and Pekar, P.P. (1977), "Tracking venture strategy", Planning Review, Vol. 5 No. 3, pp. 13-15. https://doi.org/10.1108/eb053800