Matching action plans to market development stage

Abstract

Uncertainty is the norm of our time: uncertainty with the U.S. economy, uncertainty with continuing oil supplies at a reasonable price, uncertainty with continued economic growth. American industry stands at the threshold of a new era. Perhaps never before has industry had at one time so many problems and such promise for the future. Superior planning, management, and research will be required to solve the problems ahead and to realize the prospectus for the future.

Citation

Pekar, P.P. (1976), "Matching action plans to market development stage", Planning Review, Vol. 4 No. 4, pp. 6-24. https://doi.org/10.1108/eb053763